New Era Apparel coming soon...

New Era the premier, global headwear designer, developer and manufacturer, will introduce an exciting new brand extension with the launch of New Era Apparel set to debut in early 2007. The company has managed to evolve an otherwise authentic on-field piece of equipment, the official uniform cap of Major League Baseball, and transformed it into a ubiquitous fashion staple. Through this evolution, an inevitable progression has taken place that naturally extends the brand into a new area of influence - clothing.
Created not from necessity but rather a genuine appreciation for the brand's history, New Era Apparel is less an athletic collection of matching hook-ups but more an eclectic mix of well-designed, lifestyle-inspired clothing framed within a sports context. Similar to its headwear, New Era Apparel fits the trendsetting consumer who appreciated their individuality.
Check out the pics...quality stuff...