Wednesday, April 12, 2006

Gravis Launches Summer Hemp Collection


This summer Gravis introduces a stylish and irreverent line of hemp shoes and bags for its limited Summer/Holiday 2006 release. The collection utilizes a blend of premium hemp paired with distressed, full-grain leathers and suede to form a stylish, yet organic, package-all finished with premium Gravis detailing.

The Summer '06 collection flows seamlessly with the concept of freedom introduced for the summer season. A unique print of the Declaration of Independence, which is rumored to have been printed on hemp paper, speaks to that underlying heritage of summer freedom. A fresh variation of some of the most popular shoes and bags were chosen as the platform for the line. Styles include the Hi-Cut Lowdown, Slip-On Lowdown, and the addition of new sandals-the Cabo, Newport, and Cartel. Bags include the popular Hobo and Kaz. Details like secret stash pockets, 100% hemp laces, and the Declaration of Independence-printed footbed refine the collection.

"We wanted an organic, casual feel that was summery and cruisy, while maintaining high-end materials to keep it premium and fresh, for the summertime," says Joe Babcock, Product Manager.

The collection will drop on April 15 and will be available at exclusive retailers, including Sportie LA, The Hempest, and Island Snow.

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