Friday, March 17, 2006

Adicolor Launch: Los Angeles

WHAT: Launch of limited-edition adidas adicolor collection.

WHO: World renowned graffiti artist, Saber to create live sneaker customizations.

WHERE: adidas Originals Store, 8009 Melrose Avenue, (T) 323.658.6091

WHEN: Saturday, March 18, 11:00am - 5:00pm

HOW: adicolor products will roll out over a 3 month period, beginning on March 18 with the worldwide launch of the White Series. The series includes six footwear models, each sold with a variety of customization tools, ranging from magic markers and spray cans to lace jewels and interchangeable stripes. Six bright new palettes > -> Red, Blue, Yellow, Green, Pink and Black - have also been added to the offering via the Color Series featuring collaborations with a broad range of truly stand-out partners from the worlds of fashion, art, retail and design. Both series include select apparel pieces and accessories.

WHY: adicolor was launched onto the sportswear market at the ISPO Trade Fair in Munich in 1983. The collection included a variety of white on white footwear models sold with brightly hued, quick-drying weatherproof pens. Vintage adicolor sneakers and markers ultimately achieved cult status among collectors and fans around the world. This new collection is expected to sell out immediately.


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