Monday, March 20, 2006

adicolor in NY's Chinatown

Adidas opens adicolor Chinatown, a hidden, private showroom that will serve as adicolor headquarters for the next two weeks in the midst of the infamous Canal Street vendors.

Visitors will only be provided an address for a “front” at 267 Canal Street where they will meet a dispatcher (Vinnie - the guy wearing head-to-toe adidas) who will clue them in to the location of the showroom. Like the counterfeit vendors, official adicolor “merchants” will communicate on radios to lure select visitors and lead guests to the actual location where this underground haven will exist.

adicolor Chinatown will be open for viewing from March 18th-31st during the hours of 1pm to 7pm. Highlights from the adicolor 2006 collection will be on display for the first time in the US, including collaborations with Peter Saville, Jim Lambie for the Hideout, Surface to Air, Dark Horse Comics, J-Money for Dave’s Quality Meat, Cey Adams, Twist for Huf, Panini, Emilio Pucci, VICE, Fafi, Claude Closky for colette and Keith Haring & Jeremy Scott. Guests of adicolor Chinatown will receive a special gift and information on where to buy the adicolor collection.


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