Thursday, February 02, 2006


This Valentine’s Day, PUMA and EVISU will take their relationship to the next level with the launch of a co-branded series of EVISU denim products to be sold exclusively at PUMA stores.

PUMA and EVISU developed this collabo together and have affectionately dubbed it “True Love Never Dies." All of the jeans feature the EVISU brushstroke on the back pocket. What's really hot is the PUMA formstripe that slowly emerges over time, becoming increasingly visible as the jeans are worn. There will be three styles for men and women, each with three washes. So depending on your taste in dark or lighter washes, you can get your favorite.


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