nike invincible

A new campaign for the nike boot collection is on the airwaves. The “Invincible” campaign is filmed off the field and court with Michael Vick, Ben Gordon and Serena Williams and gives insight into the attitude and story that make each athlete unbeatable in their respective sports. Mike Vick is not the prototypical quarterback, Ben Gordon can carry his team on his back in the fourth quarter and Serena Williams brings an imposing presence to the court like no one has before.

Musician Jadakiss delivers the voice-over, and Tony Kaye, director of the film American History X, directed the segments. There are three 30-second spots that air exclusively running on BET.

check the vignettes (wmv format):
Ben Gordon
Mike Vick
Serena Williams

check the behind the scenes footage (wmv format):
Behind the scenes shots
Ben Gordon
Mike Vick
Serena Williams